
Changes in Facebook Marketing
If you are a business owner trying to reach new customers on Facebook, you probably have questions about the changes Mark Zuckerberg recently announced. Like, what do I do now?

4 Characters to Avoid and Avoid Being: Authenticity and Relationships, Essential in Digital Marketing
In digital marketing you'll run across many characters. It’s hard to differentiate between quality service and people just selling stuff.

5-step process to avoid digital marketing indigestion (confusion, intimidation, skepticism)
Here’s a story you might relate to. Through it I outline the 5 steps I use when evaluating and creating digital marketing solutions.

Blogging Case Studies: Unique People, Unique Solutions
Real-life case studies showing how you can create great content marketing (e.g. blog posts, videos, etc.) from your day-to-day business activities.

Adapting Your Offline Approach to Digital Content Marketing
For small business, the gap between your offline and online content marketing is smaller than you’d think.