Chris Davis, Farmers Insurance

https://www.arizonafarmers.com

Chris has secured families and businesses since 1999. That’s 15 years of experience refining his knowledge, communication and presentation. Unlike Chris, his website had not improved over time. The dated design, scattered organization, rarely-updated text and lack of a mobile optimized experience made it of little use to Chris and his growing business.

Here’s what we accomplished

Quick fixes

• New platform: WordPress
• New design: modern and responsive

Challenges and solutions

• Content and pages were rearranged and grouped providing one-click access to everything important
• Global and page-specific calls to action establish clear paths for visitors to contact Chris or request more information
• Simplified text and interesting graphics allow “skimming” while still communicating effectively
• The entire site was optimized for search engines including: sections, titles, text, page names and file names